If you’re wondering how serious SAP is about the small and midsize market (SME), one need look no further than today’s announcement that the enterprise software giant has appointed two executives to the key roles of channel organization and global SME marketing - the second being a newly created position.
Industry Moves: SAP Makes Two Major Appointments
— SAP continues to strengthen a global business unit responsible for an ongoing market development among small businesses and midsize companies by today appointing Patricia R. Hume as senior vice president, SAP Indirect Channel Organization, and Morag Lucey as executive vice president, Global Small and Midsize Enterprise (SME) Marketing.


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