SAP has been very public about its goal to reach 100,000 customers by 2010 and, to be successful, SAP will have to rely on their global network of partners . To better understand the critical role partners will play, I was fortunate to have an opportunity to speak with Ralf Mehnert-Meland a global senior director of software solutions partners for SAP.
Ralf and I discussed the roles of the Channel and Solution Partners (formerly known as ISVs) and how SAP is supporting the efforts of both in the selling of SAP solutions as well as developing add-on solutions to work with SAP’s own. We focused our talk on the SME marketplace, SAP Business One, and SAP Business ByDesign.
The podcast, available here, is part one of a two part conversation.
In part two, Ralf shares his thoughts on the market potential for Software as a Service, the dramatic change it brings to those who sell and support software, and how it will change the enterprise software landscape.
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1 SAP exec: The present and future of on-demand software // Apr 10, 2008 at 6:59 am
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