Enterprise Technology Blog

In case you didn’t believe me when I said in my last post that green manufacturing was gaining popularity, perhaps this article from Business Week Online will.

Although green initiatives might not be easily attained for all small manufacturers, it should, in my opinion, at least be entertained. Particularly in a dismal economy when growth markets are hard to find, the green movement has continued to gain traction. Van Jones, a senior fellow at the Center for American Progress, was quoted in the article as saying, “By aligning themselves with green industries, small companies in struggling sectors can build more sustainable businesses in the long term. There is a big opportunity to turn this breakdown in our financial and economic system into a real breakthrough.”

Time will tell how the green movement pans out, but it can’t hurt to at least look into the option and see what fits for you. Even if you don’t enter a green industry altogether, you could certainly see benefit from making environmentally-minded changes and improvements to your existing products and systems. You can attract new customers looking for greener products and retain existing customers with your proven devotion to improvement and responsibility. Seems like a win all around.